What to learn from this bookYou'll learn:. that it is important to know what business you really want to have.. that the type of customers to deal with will affect your excitement to do business.. that the type of business will affect your self-esteem.. that common businesses are easy to start-up.. that you do business to make sales and to profit.. that you can enjoy the working styles that you want if you are a business owner.. that you need good attitudes to succeed in business.. that you have to consider factors prior to making starting-up decision.. that it is important to have specific market compared to advertising in public market.. that getting information from existing the same type of businesses will help you in starting-up your business.